Last Updated on April 24, 2023
The Monte Carlo Masters is one of the most prestigious and well-known tennis tournaments in the world, attracting the best players from around the globe to compete on the clay courts of the Monte Carlo Country Club. While the focus is on the players, it’s no secret that sponsorship plays a critical role in the tournament’s success. From financial support to branding and services, the companies that sponsor the Monte Carlo Masters are an integral part of the tournament’s operations and prestige.
In this article, we’ll take a closer look at the sponsors of the ATP Monte Carlo Masters, including the title sponsor and main sponsors, as well as the official and institutional sponsors. We’ll explore each sponsor’s role in the tournament, their branding opportunities, and the benefits they receive from their sponsorship. Whether you’re a tennis fan or simply interested in the world of sports sponsorship, read on to discover the companies that make the Monte Carlo Masters possible.
Current Sponsors
Title Sponsor
- Rolex: Rolex is a Swiss luxury watchmaker that has been the title sponsor of the Monte Carlo Masters since 2007. The brand is known for its precision and durability, making it a fitting partner for a high-level sporting event like the Monte Carlo Masters. Rolex’s sponsorship agreement includes branding rights, such as having its logo displayed on court and on the tournament’s website, as well as other benefits like VIP hospitality and access to player appearances.
Main Sponsors
- BNP Paribas: BNP Paribas is a French multinational bank and financial services company that has been a main sponsor of the Monte Carlo Masters since 2005. As the official bank of the tournament, BNP Paribas provides financial services and support, as well as branding opportunities like having its logo displayed on court and on the tournament’s website. BNP Paribas also uses its sponsorship to promote its tennis-related initiatives, such as its Junior Tennis Cup.
- Emirates: Emirates is a Dubai-based airline that has been a main sponsor of the Monte Carlo Masters since 2013. As the official airline of the tournament, Emirates provides travel support for players, officials, and guests, as well as branding opportunities like having its logo displayed on court and on the tournament’s website. Emirates also uses its sponsorship to promote its wider sports sponsorship portfolio, which includes partnerships with other high-profile sporting events like the FIFA World Cup and Formula One.
- Maserati: Maserati is an Italian luxury car manufacturer that became the official car of the Monte Carlo Masters in 2019. As a main sponsor of the tournament, Maserati provides vehicles for VIP transport and branding opportunities like having its logo displayed on court and on the tournament’s website. Maserati also uses its sponsorship to showcase its latest models and connect with a high-end audience.
- Sergio Tacchini: Sergio Tacchini is an Italian sportswear brand that provides the official clothing for the Monte Carlo Masters. The brand was founded by the former tennis player of the same name and has a long history of sponsoring tennis players and events. As the official clothing sponsor of the tournament, Sergio Tacchini provides custom-designed outfits for players and branding opportunities like having its logo displayed on court and on the tournament’s website.
- Replay: Replay is an Italian denim and casualwear brand that provides the official shoes for the Monte Carlo Masters. The brand is known for its focus on sustainability and quality craftsmanship, making it a fitting partner for a high-level sporting event. As the official shoe sponsor of the tournament, Replay provides custom-designed shoes for players and branding opportunities like having its logo displayed on court and on the tournament’s website.
- Generali: Generali is an Italian insurance company that is the official insurance provider for the Monte Carlo Masters. As an insurance sponsor, Generali provides coverage for the tournament and its participants, as well as branding opportunities like having its logo displayed on court and on the tournament’s website. Generali also uses its sponsorship to promote its wider sports sponsorship portfolio, which includes partnerships with other high-profile sporting events like the Winter Olympics and the UEFA Europa League.
Institutional Sponsor
- Monte-Carlo Société des Bains de Mer: Monte-Carlo Société des Bains de Mer is a company that manages a range of luxury hotels, spas, and casinos in Monaco. As the institutional sponsor of the Monte Carlo Masters, the company provides support and resources for the tournament, as well as branding opportunities like having its logo displayed on court and on the tournament’s website. Monte-Carlo Société des Bains de Mer also uses its sponsorship to promote its wider portfolio of luxury hospitality offerings.
Also Read:
- ATP Rolex Monte-Carlo Masters: Players And Prize Money Announced
- How Many Times Has Djokovic Won Monte Carlo?
- Has Roger Federer Won Monte Carlo Masters?
- Who Owns Barcelona Open Banc Sabadell?
- Who Sponsors Mutua Madrid Open?
Official Sponsors
- Adecco: Adecco is a Swiss-based HR services company that provides the official HR services for the Monte Carlo Masters. As an official sponsor, Adecco provides temporary staff to support the tournament’s operations, as well as branding opportunities like having its logo displayed on court and on the tournament’s website. Adecco also uses its sponsorship to promote its wider portfolio of HR and recruitment services.
- Dunlop Sports: Dunlop Sports is a British sports equipment company that provides the official tennis balls for the Monte Carlo Masters. The brand has a long history of sponsoring tennis players and events and is known for its high-quality tennis balls. As an official sponsor, Dunlop Sports provides customized balls for the tournament and branding opportunities like having its logo displayed on court and on the tournament’s website.
- Malongo Café: Malongo Café is a French coffee company that provides the official coffee for the Monte Carlo Masters. The brand is known for its focus on sustainable and fair trade coffee production and has a wide range of products available. As an official sponsor, Malongo Café provides coffee for the tournament and branding opportunities like having its logo displayed on court and on the tournament’s website. Malongo Café also uses its sponsorship to promote its wider portfolio of sustainable and ethical coffee products.
Overall, each sponsor of the Monte Carlo Masters plays an important role in the tournament’s success. Their financial support, branding opportunities, and services help to attract top players, enhance the tournament’s operations, and increase its prestige. In return, the sponsors benefit from exposure to a global audience and the opportunity to promote their products and services to a high-end audience.
