Last Updated on December 14, 2023
The 2023 Nitto ATP Finals in Turin, Italy, showcases a collaboration of leading global sponsors, from Nitto's innovative materials to Intesa Sanpaolo's financial support, alongside luxury and technology giants like Lexus, Lavazza, and Emirates. Dive into the full article to discover the unique roles each sponsor plays in this prestigious tennis event.
The Nitto ATP Finals is a big tennis event that happens every year. In 2023, it was in Turin, Italy. This tournament is special because it brings together the best eight singles players and doubles teams from that year. It’s been happening since 1970 and is really important. Nitto Denko has been the main sponsor since 2017, helping to make the tournament even better. This article will tell you about all the sponsors who help make the Nitto ATP Finals exciting and successful.
Nitto ATP Finals Sponsors
The Nitto ATP Finals, one of the most prestigious events on the men’s tennis calendar, is made possible by its Title Partner Nitto, a Japanese company known for excellence, and the Host Partner Intesa Sanpaolo, a bank that adds financial strength and cultural depth to the event and other sponsors. Let’s get to know all the sponsors, in a little more detail.
Title Partner & Host Partner
Nitto, a Japanese manufacturer of high-performance materials since 1918, is a global leader in a range of products from polarizing film for displays to industrial adhesive tape and medical products. Guided by the mantra of “Innovation for Customers,” Nitto is committed to improving society and the environment through innovative products and services. Proudly serving as the title partner of the Nitto ATP Finals tournament, Nitto fully shares the spirit of tennis by striving for excellence at the highest level. Since 2017, Nitto has been actively supporting athletes, tournament staff and fans around the world, helping to raise the profile of the world’s premier tennis event. In addition, since 2021, Nitto products have played an important role in promoting the health and safety of professional tennis players around the world by being the official sports type of the ATP Tour. Nitto’s multifaceted involvement underscores its unwavering commitment to excellence and innovation in tennis and beyond.
Intesa Sanpaolo, formed in 2007 through the amalgamation of Banca Intesa and Sanpaolo IMI, reigns as Italy’s preeminent banking group with over 900 branches and 7.2 million customers spanning 12 countries. Rooted in Turin, the bank extends its influence globally, actively supporting corporate customers worldwide and reflecting the dynamism of Italian companies. Beyond its financial prowess, Intesa Sanpaolo champions Environmental, Social, and Governance (ESG) values, showcasing a strong commitment to addressing climate issues.
This banking powerhouse not only holds a significant position in Europe’s financial landscape but also boasts captivating art collections, including the world’s largest assortment of Russian medieval art outside Russia. In the sports arena, Intesa Sanpaolo takes its commitment to tennis seriously, actively supporting tournaments. This multifaceted engagement underscores the bank’s dedication to financial excellence, cultural enrichment, and a holistic connection with diverse aspects of culture and sports.
Lexus, the luxury division of Toyota, emerged in the 1980s to meet the growing demand for high-end automobiles. Originally aimed at the American market, Lexus debuted the LS400 in 1988, symbolizing the fusion of elegance and luxury. Despite its Japanese roots, Lexus demonstrated a commitment to fuel efficiency and environmental sustainability that matched the changing automotive landscape.
Meticulous craftsmanship was reflected in the creation of the original Lexus LS, with every button hand-checked for accuracy. Collaborating with Yamaha to create an engine sound that Lexus owners would love is a testament to the brand’s attention to detail. Groundbreaking features such as the world’s first adaptive climate control and satellite navigation system emphasize Lexus’ commitment to innovation. For tennis enthusiasts, Lexus epitomizes precision and innovation akin to a skillful backhand, providing a thrilling driving experience on the automotive court.
Lavazza, founded in 1895 by Luigi Lavazza, is an Italian coffee brand known for its global influence. By carefully selecting a composition of beans from coffee havens around the world, Lavazza creates a symphony of flavors that knows no boundaries. The brand’s coffee laboratory studies the effects of this liquid elixir on human receptors, providing a delightful and immersive experience for coffee lovers. In 1971, Lavazza pioneered vacuum packaging, preserving the quality and freshness of its coffee. Lavazza’s partnership with Nitto ATP Finals reflects its commitment to excellence, bringing passion and flavor to the world of tennis.
Emirates, established in 1985 in Dubai by royal family member Ahmed bin Saeed Al Maktoum, has grown into one of the world’s largest airlines. Boasting the largest fleet of Airbus A380s and Boeing 777s, Emirates offers travelers the comfort of cutting-edge wide-body aircraft. The airline is a pioneer, being the first to provide mobile connectivity to passengers and introducing an in-flight entertainment system across its entire fleet. In 2019, Emirates set a world record by carrying over 540 volunteers of 145 nationalities, showcasing its commitment to global connectivity. As a Premier Partner of the ATP World Tour for the past three years, Emirates has made significant contributions to tennis, including sponsoring 60 tournaments in 30 countries. The airline’s crews actively engage with fans at events like the Nitto ATP Finals, embodying the unparalleled world of Emirates hospitality.
Acqua Valmora is a brand of the purest mountain mineral water. The founder of the company, Giovanni Damilano, discovered in 1963 a living spring located at an altitude of 1300 meters above sea level in the heart of the Piedmont Alps, in the town of Val Pellice, province of Turin, in a particularly privileged ecological position. Valmora water suitable for all ages and for every moment of your life. As the official water and gold sponsor of the Nitto ATP Finals, Valmora takes to the court to quench the thirst of the top eight singles and doubles players who will compete for the title of “Champion of Champions”
Pepperstone is one of the largest forex and CFD brokers in the world. The company was founded in 2010 in Melbourne, Australia, by a team of experienced traders united by a common desire to improve the world of online trading. Today, the company has 110,000 private traders in over 150 countries and an average daily transaction volume of US$12.55 billion.
Trading with Pepperstone Group is trading with a regulated and experienced broker who understands the markets and the needs of traders.
Haier is a Chinese manufacturer of home appliances. Since its founding in 1984, the company has been led by the same CEO, Zhang Ruimin, who has always had a clear goal: to create high-quality and reliable products. In the first year of operation, in response to customer complaints about faulty refrigerators, he made a radical decision – all defective models were smashed with hammers in front of employees, which became one of the cornerstones of Haier’s ideology – quality first. By supplying high-quality, state-of-the-art products that adapt to the ever-changing needs of modernity, the company allows its customers to spend more time in their lives not on routine, but on what is truly important.
Armani Group is one of the world’s leading fashion and luxury goods companies. It was founded in 1975 in Milan by Italian fashion designer Giorgio Armani together with Sergio Galleoti. The company designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home furnishings, perfumes and cosmetics under the brand names: Giorgio Armani, Emporio Armani and A|X Armani Exchange. The Armani style over the years continues to explore countless variations and possibilities, expressing a precise vision – down to the smallest detail – it is a style of being and presenting oneself.
Italgas, founded in 1837 in Turin, Italy, is a leading natural gas distribution company with a rich history spanning nearly two centuries. Established by pioneering individuals, including Alessandro Volta and Felice Matteucci, Italgas has been at the forefront of Italy’s energy landscape. Today, it operates as a key player in the gas sector, providing efficient and sustainable energy solutions to a wide range of customers. With a focus on innovation and environmental responsibility, Italgas continues to shape the future of energy distribution in Italy.
Rexona is a world famous brand of deodorants and antiperspirants, created in 1908 by an Australian pharmacist Samuel Fuller Schaeffer and his wife Alice. After 20 years, the brand was taken over by the Unilever Corporation group, and in the hands of the new owner, the products quickly entered the global market. The antiperspirant known to the world as Rexona is based on Motionsense technology, which reacts to movement. Unique microcapsules with fragrances are revealed by rubbing, giving freshness and reliably protecting against the smell of sweat. Thanks to the undeniable quality of its products, Rexona has entered the world of professional sports, supporting the world’s best athletes who don’t know the word “no” and always strive to do more.
VeChain Technology, is the world’s leading enterprise-grade, green blockchain company. Founded in 2015, with international offices in China, Singapore, Luxembourg, Japan, France, Italy and the US. VeChain applies blockchain technology in medical, food, energy and other fields to make logistics control and supply chain tracking more efficient. To date, the project has partnered with major companies such as Renault, BMW and Walmart. Two proprietary cryptocurrencies play a key role in managing the VeChain blockchain: the VET coin for voting on protocol changes and the VTHOR token for executing transactions.
Xerjoff is an iconic Italian gourmet perfume brand, hailed as an icon of style, tradition and innovation. XERJOFF was founded in 2007 in Turin by Sergio Momo. Based on Casamorati traditions, each perfume composition is unique, it combines luxury and chic, power and grandeur, elegance and nobility. Since the tournament moved to Turin in 2021, Xerjoff has sponsored the ATP Finals every year with tennis-inspired fragrances.
Iren Group is a diversified Italian utility company founded in 2010 in Turin. Formed through the merger of influential municipal companies, the company operates in the sectors of electricity, gas, district heating, integrated management of water and environmental services. Using advanced technologies, the company is focused on maximizing attention to people’s needs while rationally using resources and reducing environmental impact.
LONGi is the world’s leading manufacturer of high-efficiency monocrystalline solar cells and modules. Founded in China in 2000 by billionaires Li Zhenguo and Zhong Baoshen. The company is headquartered in Xi’an with subsidiaries in Japan, Europe, North America, India and Malaysia. LONGi develops solutions for large-scale power plants, for various industries and households, and strives to become the most valuable solar technology company in the world. By developing the solar energy industry, the company promotes the transition to green technology.
Asti Spumante (meaning “sparkling wine” in Italian) is a white wine made from Moscato Bianco grapes in the Italian region of Piedmont. Its production is mainly centered around Alba and the province of Asti in northern Italy. The creator of the drink is considered to be Italian winemaker Carlo Gancia, who back in 1865 managed to stop the fermentation process at a sufficient level of sweetness and got a sweet low-alcohol sparkling wine. The refined taste of Asti with notes of peach, honey, orange and acacia blossom has won the sympathy of fans all over the world. The DOCG status awarded to the wine (Italian food quality label) emphasizes not only its outstanding characteristics, but also its invaluable contribution to the Italian economy and its identification with this brand.
IP Gruppo api is a leading private Italian company in the fuel and transportation services sector. The company was founded in Ancona (Italy) in 1933 by Ferdinando Peretti. With a network of more than 4,500 IP brand distributors throughout the country, its own logistics and refining facilities, IP Gruppo wants to meet the need of Italians to move everywhere and with any form of energy.
Dunlop Sports, a well-known sporting goods brand, dates back to 1889, making it one of the oldest in the industry. Specializing in sports equipment, Dunlop manufactures products for tennis, squash, and golf. The brand’s commitment to quality and performance is evident in its technologically advanced rackets, balls and other sports accessories.Dunlop tennis rackets have rightfully earned a place at major tennis tournaments, they allow you to fully experience the energy, power and realize the impact.
Rinascente, the Italian luxury department store chain, is a symbol of timeless elegance and sophisticated shopping. Founded in 1865, it boasts a rich heritage and offers a wide range of high-end products for fashion, beauty, home and lifestyle. With flagship stores in major Italian cities including Milan, Turin, Rome and Florence, Rinascente’s flagship stores are iconic landmarks known for their architectural grandeur and premium offerings. The brand’s commitment to quality and style is evident in its partnerships with renowned designers and exclusive collaborations. Rinascente continues to be a destination for discerning buyers seeking a blend of tradition, sophistication and modern luxury in the heart of Italy.
Torino Outlet Village, located in Turin, Italy, is a renowned shopping destination offering an attractive mix of famous brands and tempting discounts. Torino Outlet Village is a recognized outlet shopping center and provides shoppers with access to a selection of international and Italian brands, offering high-quality goods at discounted prices. Offering a diverse range of home, fashion and lifestyle products, Torino Outlet Village caters to different preferences, providing a unique and enjoyable shopping experience in the charming city of Turin.
TicketOne, founded in 1998, is Italy’s leading ticketing, marketing, information and e-commerce company for music, entertainment, sports and cultural events. It is a key player in the industry, serving well-known promoters in music and sports, including the Italian Tennis Federation, the Italian Rugby Federation, 23 soccer teams from Serie A, B and LegaPro, as well as race tracks hosting prestigious events such as the Italian Formula 1, MotoGP and Superbike races. In addition to sports, TicketOne provides access to famous theaters, musicals and opera festivals, exhibitions and museum complexes, making a variety of events available to a wide audience.
Turismo Torino e Provincia is the tourism and congress bureau of the city of Turin and its provincial territory. Created by the merger of several companies in 2007 – 2010, it is an organization to promote the Province of Turin as a tourist destination for leisure, sports, nature, culture, individual and group travel, conferences, congresses, incentive trips and business travel.
The organization’s activities are aimed at showcasing the rich cultural heritage, historical attractions and interesting moments that Turin has to offer.
Gattinoni is an Italian brand of exquisite women’s clothing, handbags, accessories, perfumes and watches. Founded in 1945 by the courageous Fernanda Gattinoni, known for dressing such Hollywood stars and Roman aristocrats as Elizabeth Taylor, Anna Magnani, Bette Davis, Gina Lollobrigida, Ava Gardner, Barabara Stanwyck. The Gattinoni brand continues its legacy of elegance under the direction of talented designer Guiermo Mariotto. By seamlessly combining high quality natural fabrics with unique materials including laser-treated cotton, tulle, satin, chiffon, rhinestones and leather inserts Gattinoni creates impeccable style for luxurious, confident and ambitious women.
Technogym, a renowned fitness brand, has been a global leader since its founding in 1983 by Nerio Alessandri. Based in Italy, the company has made a significant contribution to the wellness industry with its innovative fitness equipment and digital solutions. Technogym’s commitment to promoting a healthy lifestyle is reflected in its state-of-the-art gym equipment, which is used by athletes, fitness enthusiasts and wellness centers around the world. The brand emphasizes advanced technology, fluid design and personalized fitness to meet the needs of a wide variety of users.
Gruppo Torinese Trasporti (GTT) is a public corporation responsible for public transportation in the provinces of Turin, Alessandria, Cuneo and Asti. Created in 2003 through the merger of two companies, it is now wholly owned by the Municipality of Turin. GTT controls urban and suburban public transportation, including streetcar and bus lines. It also operates the Turin Metro and three rail lines connecting Turin with neighboring municipalities. The company also offers tourist services such as the historic Sassi-Superga streetcar, the Mole Antonelliana elevator, the Turismo Bus Torino line and tourist navigation on the Po River.
Official Media Partners
La Stampa is an Italian daily newspaper with a rich history, founded in 1867 and headquartered in Turin. It has established itself as one of the leading newspapers in Italy, providing comprehensive coverage of national and international news, politics, culture, and sports. La Stampa has a reputation for delivering reliable and insightful journalism, making it a trusted source of information for its readers. The newspaper has adapted to the digital age, offering online platforms to reach a broader audience. With a commitment to journalistic excellence, La Stampa continues to play a significant role in shaping public discourse and keeping its readers well-informed.
RTL 102.5 is a prominent Italian radio station that has been entertaining and informing audiences since its inception in 1975. Headquartered in Milan, RTL 102.5 has become one of the leading radio broadcasters in Italy, known for its diverse music selection, engaging talk shows, and up-to-date news coverage. The station caters to a wide audience with various musical genres, ensuring there’s something for everyone. Over the years, RTL 102.5 has embraced digital platforms, allowing listeners to enjoy their favorite shows and music online. With a commitment to entertaining and connecting with its audience, RTL 102.5 continues to be a dynamic and influential presence in the Italian radio landscape.
Tuttosport is a well-known Italian sports newspaper that has been covering sporting events since its founding in 1945. Headquartered in Turin, Tuttosport has earned a reputation for its in-depth coverage of tennis, soccer, motorsports and other sports. The newspaper is known for its passionate and dedicated approach to sports journalism, offering readers in-depth analysis and the latest news on their favorite teams and athletes. With a commitment to providing timely and accurate sports news, Tuttosport remains a popular source of information for sports fans across the country.
Gazzetta dello Sport, founded in 1896, is one of Italy’s oldest and most respected sports newspapers. Headquartered in Milan, Gazzetta has been an authoritative source of sports news, features and analysis for over a century. Known for its extensive coverage of soccer, tennis, cycling and other sports, the newspaper has played a crucial role in shaping the sports landscape in Italy. Gazzetta is renowned for its in-depth reporting, match reviews and expert commentary, providing readers with a comprehensive overview of the sporting world. Offering a mix of news, articles and the latest developments in the sports field Gazzetta dello Sport continues to be a trusted and influential voice in Italian sports journalism.