Who Are United Cup Sponsors In 2024?

Last Updated on December 19, 2023

The 2024 United Cup is a big tennis event in Australia with top players like Iga Swiatek and Taylor Fritz. It has a $10 million prize money pool. Big companies like ANZ Bank and Canadian Club are helping to pay for it. Want to know more? Read the full article below.

The 2024 United Cup, held from December 29th, 2023 to January 7th, 2024 across Perth and Sydney, Australia, brings together 18 countries in an innovative mixed-gender team tennis tournament. Matches will take place at RAC Arena in Perth and Ken Rosewall Arena in Sydney. This unique event, jointly organized by the Association of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA), offers participants $10 million in prize money and up to 500 ranking points.

With many top tennis stars like Iga Swiatek, Taylor Fritz, Jessica Pegula, and Stefanos Tsitsipas, the United Cup has attracted several high-level sponsors. These sponsors help make the event possible and allow the United Cup to offer significant prizes to players. Major sponsors providing support include Tourism Western Australia, Destination NSW, Australian and New Zealand Banking Group, Canadian Club and others. We’ll take a closer look at these sponsors and how their contributions raise the United Cup.

United Cup Sponsors

The 2024 United Cup has support from big brands. These companies help fund prize money, use top arenas, and make the event better for players and fans.

Strategic Partners

Tourism Western Australia, a statutory authority, plays a vital role in promoting Western Australia as a leading tourism destination. Emerging from predecessors such as the Department of Tourism and the Tourism Commission, it makes a significant contribution to the state’s economy, supporting around 30,000 tourism businesses, creating 100,900 jobs and generating $11 billion in visitor spending in 2019. Tourism WA’s mission is to drive the growth of this critical industry by showcasing Western Australia as an exceptional leisure and events destination, attracting visitors from both Australia and around the world. By showcasing natural treasures such as the iconic quokkas on Rottnest Island and the diverse marine life of Ningaloo Reef, Western Australia is proud to showcase the region’s rich natural heritage.

Destination NSW, established under the Destination NSW Act 2011, is the lead government agency for tourism and major events in New South Wales (NSW). Governed by a Board of Management and funded by the NSW Government, it spearheads a whole-of-government approach to boost the visitor economy. Responsible for implementing the NSW Visitor Economy Strategy 2030, Destination NSW influences the sector through research, policy development, stakeholder engagement, and investments in visitor experiences, marketing, and events. Additionally, it is a major investor in Business Events Sydney (BESydney), focusing on attracting international and domestic events to Sydney and regional NSW.

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Official Partners

Australian and New Zealand Banking Group is an Australian financial group. It is one of the four largest banks in Australia and is the largest banking group in the Pacific region. The Bank’s first branch in Australia was opened by a young Scottish entrepreneur, George Kinnear, in 1835. Since then, ANZ has transformed itself many times, moving around the hemispheres, merging with 15 other banks, buying and selling assets and building its business alongside its customers. Operating in nearly 30 global markets, ANZ has embraced digital innovation, successfully introducing ANZ Plus, a rapidly growing platform that has attracted more than 500,000 customers and $10 billion in deposits in 18 months. In pursuit of sustainability and success, ANZ is focused on customer protection, having successfully prevented more than $100 million in potential losses.

Canadian Club, Beam Suntory’s famous Canadian whisky brand, has a rich history dating back to its creation by Hiram Walker and Sons in 1858. Known as “club whiskey,” it gained popularity in the late 19th century in gentlemen’s clubs, which led to the addition of the word “Canadian” to the label. Canadian Club has royal warrants and is part of Jim Beam’s portfolio, ranking fourth in sales among the company’s spirits. The iconic “Hide A Case” advertising campaign and prominent product placement in TV series such as Mad Men have added to the brand’s appeal. Canadian Club, which produces various versions and a rye variety, continues to be a prominent player in the whiskey market, known for its smoothness, purity and historical significance.

Bondi Sands, founded in 2012, is a leading brand of self-tanning products from Melbourne, Australia. It offers a wide range of products including self-tanners, sunscreens, skincare and cosmetics. Named after Bondi Beach, the brand has quickly spread globally and is available in 30,000+ retail stores. Known for its cruelty-free and vegan practices, the company has made significant strides in the U.S. market, launching at Walgreens in 2019. Bondi Sands prioritizes sustainability in its Pure line and aims to have 100% recycled packaging by 2025. In 2023, the brand was acquired by Japan’s Kao Corporation, emphasizing its global footprint and commitment to quality and ethics in the beauty industry.

Hologic is a global American medical technology company. Founded in 1985 and headquartered in Marlborough, Massachusetts. Thanks to activist investor Carl Icahn, the company was able to prevent a hostile takeover in 2013.

With offices in more than 15 countries and more than 5,500 employees worldwide, Hologic contributes to diagnostics, surgery and medical imaging, particularly in the fields of , breast and skeletal health, and gynecologic surgery.

In addition to its significant work in women’s health, Hologic has expanded its influence by becoming the title sponsor of the WTA Tour in women’s professional tennis, further cementing its position as a key player in medical technology.

Dunlop Sport, is a well-known British sports equipment manufacturer specializing in rackets for sports such as tennis, squash, padel and badminton. The brand traces its roots back to 1889, when it initially manufactured rubber products, and entered the sporting goods market in 1910, producing rubber golf balls.Acquired by Sumitomo Rubber Industries in 2017, Dunlop Sports is now managed by SRI Sports. Dunlop Sports offers a diverse product line including racquets, strings, balls, shuttlecocks, bags, and a wide range of sports apparel. Dunlop has left a significant mark on tennis, with more Grand Slam tournament victories coming from Dunlop racquets than any other brand. As a supplier to major tennis events such as the Australian Open and the ATP World Team Championships, as well as various ATP and WTA tournaments, Dunlop Sport continues to be a key player in the world of racquet sports.

Pepperstone is an Australian forex and CFD broker that has established itself as a notable player in the financial trading industry. Founded in 2010 in Melbourne, the company has expanded its global reach by providing trading services to clients around the world. Pepperstone is known for its user-friendly trading platforms offering access to a wide range of financial instruments including forex, commodities, indices and cryptocurrencies. By adhering to the principles of transparency and competitive pricing, Pepperstone has earned a reputation as a reliable and efficient trading platform.

Marriott International is a world-renowned hotel company that manages a variety of hotels and hotel complexes. Marriott traces its history back to 1927 and has grown to become one of the largest and best known hotel chains worldwide. Headquartered in Bethesda, Maryland, the company boasts an extensive network of hotels across a variety of brands catering to the diverse preferences and needs of travelers. Marriott’s extensive portfolio includes luxury, premium and budget hotels present in many countries and cities. Known for its commitment to exceptional service, comfortable accommodations and a wide range of amenities, Marriott continues to be a popular choice among travelers seeking a reliable and enjoyable stay around the world.

Official Suppliers

Asahi Breweries is the biggest beer maker in Japan. It started in 1949 and its headquarters is in Tokyo. Asahi now has 147 subsidiary companies and 95 production plants globally. With about 31,600 employees around the world, Asahi has grown into a large company that makes many kinds of drinks and foods.

One of Asahi’s most famous products is Asahi Super Dry beer. This flagship beer is very popular in Japan. Asahi makes many other beverages too, like ready-to-drink cocktails, whiskey, wine, spirits like shochu and sake, canned coffee, tea drinks and non-alcoholic sodas. The company also makes various food items, pharmaceuticals and dietary supplements.

So Asahi Group’s products now go beyond just drinks. But it is still best known as Japan’s top beer producer because of brands like Asahi Super Dry. The company sells its products worldwide through its global business.

Treasury Wine Estates is a large global company that makes and sells premium still and sparkling wines. Their headquarters is located in Melbourne, Australia. The company started as part of Foster’s beer company in 1995 when they began getting into the wine business. Through smart acquisitions over the years, Treasury Wine Estates has become one of the biggest wine makers in the world.

The company divides its business into four main regions: Australia/New Zealand, the Americas, Europe and Asia. Treasury Wine Estates owns or leases more than 13,000 hectares of vineyards across the globe. In 2017, they had over 3,400 employees and sold 36 million cases of wine.

Treasury Wine Estates is listed on the Australian Securities Exchange (ASX) stock market. Their main focus areas are making exceptional quality wines and effective brand marketing to satisfy wine drinkers globally. The company aims to keep growing its business sustainably into the future.

Tanqueray is a very famous gin brand owned by a large alcohol company called Diageo. It is now made in Scotland but was first created in London, England. In 2016, Tanqueray became the world’s top selling gin. It sells much more gin than other gin brands, especially in the United States where it is the number one imported gin.

The reason Tanqueray gin is so successful is because of its classic London Dry style. The gin is carefully made using a two-step distillation process with selected botanicals. This captures the essence of the Bloomsbury district of London. The exact recipe is secret, but some of the ingredients are juniper, coriander, angelica root and licorice. The way these common gin ingredients are combined makes Tanqueray taste great.

As one of Diageo’s most important brands, Tanqueray keeps expanding around the world. Through marketing and getting distributed in more places, it remains a major player in the global gin market.

Peters Ice Cream is a very old and popular Australian ice cream company. It started in 1907 when a man named Fred Peters decided to start making ice cream. He came up with clever ideas that helped the company keep inventing new kinds of ice cream over many years. Today, Peters is the oldest ice cream maker in Australia. Most people there think of Peters first when they think about ice cream.

Peters makes many different ice cream flavors so people with different tastes can find something they like. In 2016, Peters Ice Cream joined Froneri, an international company that focuses on ice cream and frozen desserts. Froneri does business in 23 countries. It has 15,000 employees who all share the goal of making Froneri the best ice cream company in the world.

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Who Are United Cup Sponsors In 2024?