Last Updated on December 29, 2023
The 2024 Brisbane International is a big tennis event in Australia with top players like Rafael Nadal and Naomi Osaka. It has a $2.2 million prize money pool. Big companies like Evie and Tourism and Events Queensland are helping to pay for it. Want to know more? Read the full article below.
The 2024 Brisbane International tennis tournament is happening from December 29th through January 7th. Some of tennis’ biggest stars like Rafael Nadal and Naomi Osaka return to competition at the Queensland Tennis Centre. The expanded women’s singles draw features 48 top athletes, including world #2 Aryna Sabalenka fresh off her 2023 Australian Open win. On the men’s side, former top 10 players Dominic Thiem and Diego Schwartzman add intrigue battling in qualifying rounds for coveted main draw spots. Brisbane fans will cheer on hometown favorites like Kimberly Birrell, while visitors take in the area’s famous hospitality. With over $2 million in prizes, thrilling matches between past Grand Slam champions are guaranteed.
In addition to attracting famous players, the organizers of Brisbane International managed to find top sponsors. Major sponsors providing support include Tourism and Events Queensland, Evie, Australian and New Zealand Banking Group and others. We’ll take a closer look at these sponsors and how their contributions raise the tennis tournament in Brisbane.
Brisbane International Sponsors
The 2024 Brisbane International has support from big brands. These companies help fund prize money, use top arenas, invite top players, and make the event better for players and fans.
Tourism and Events Queensland is Queensland’s leading tourism agency. Working with government, regional partners and tourism companies, they aim to grow tourism. This creates jobs and brings economic benefits to Queensland. Agency staff market the state and plan events to attract more visitors. They promote destinations such as the Great Barrier Reef so that tourists can experience Queensland. Through research and innovation, they understand what visitors want. This helps them develop first-class experiences and thoughtful plans to grow tourism. By getting more visitors to come and spend money, Tourism and Events Queensland stimulates the local industry. This allows them to showcase the beauty of Queensland and support economic growth across the state. Partnerships are key – by working with a variety of sectors, Tourism and Events Queensland is leading the way in sustainable tourism.
Evie is Australia’s leading fast charging network and electric vehicle expert. Founded in 2017, a year to create the world’s most convenient and reliable fast and ultra-fast charging networks. The first sites were built thanks to capital from Trevor St. Baker. Beginning by half-satisfying the needs of long-distance drivers, Evie is now developing end-to-end charging solutions for automotive brands, retailers and forward-thinking fleets preparing for an electrified future. Accelerating access through an ever-expanding energy network, Evie is the MVP of electric vehicles in Tasmania and Queensland.
Australian and New Zealand Banking Group is an Australian financial group. It is one of the four largest banks in Australia and is the largest banking group in the Pacific region. The Bank’s first branch in Australia was opened by a young Scottish entrepreneur, George Kinnear, in 1835. Since then, ANZ has transformed itself many times, moving around the hemispheres, merging with 15 other banks, buying and selling assets and building its business alongside its customers. Operating in nearly 30 global markets, ANZ has embraced digital innovation, successfully introducing ANZ Plus, a rapidly growing platform that has attracted more than 500,000 customers and $10 billion in deposits in 18 months. In pursuit of sustainability and success, ANZ is focused on customer protection, having successfully prevented more than $100 million in potential losses.
Canadian Club, Beam Suntory’s famous Canadian whisky brand, has a rich history dating back to its creation by Hiram Walker and Sons in 1858. Known as “club whiskey,” it gained popularity in the late 19th century in gentlemen’s clubs, which led to the addition of the word “Canadian” to the label. Canadian Club has royal warrants and is part of Jim Beam’s portfolio, ranking fourth in sales among the company’s spirits. The iconic “Hide A Case” advertising campaign and prominent product placement in TV series such as Mad Men have added to the brand’s appeal. Canadian Club, which produces various versions and a rye variety, continues to be a prominent player in the whiskey market, known for its smoothness, purity and historical significance.
Bondi Sands, founded in 2012, is a leading brand of self-tanning products from Melbourne, Australia. It offers a wide range of products including self-tanners, sunscreens, skincare and cosmetics. Named after Bondi Beach, the brand has quickly spread globally and is available in 30,000+ retail stores. Known for its cruelty-free and vegan practices, the company has made significant strides in the U.S. market, launching at Walgreens in 2019. Bondi Sands prioritizes sustainability in its Pure line and aims to have 100% recycled packaging by 2025. In 2023, the brand was acquired by Japan’s Kao Corporation, emphasizing its global footprint and commitment to quality and ethics in the beauty industry.
Dunlop Sport, is a well-known British sports equipment manufacturer specializing in rackets for sports such as tennis, squash, padel and badminton. The brand traces its roots back to 1889, when it initially manufactured rubber products, and entered the sporting goods market in 1910, producing rubber golf balls.Acquired by Sumitomo Rubber Industries in 2017, Dunlop Sports is now managed by SRI Sports. Dunlop Sports offers a diverse product line including racquets, strings, balls, shuttlecocks, bags, and a wide range of sports apparel. Dunlop has left a significant mark on tennis, with more Grand Slam tournament victories coming from Dunlop racquets than any other brand. As a supplier to major tennis events such as the Australian Open and the ATP World Team Championships, as well as various ATP and WTA tournaments, Dunlop Sport continues to be a key player in the world of racquet sports.
Emirates, established in 1985 in Dubai by royal family member Ahmed bin Saeed Al Maktoum, has grown into one of the world’s largest airlines. Boasting the largest fleet of Airbus A380s and Boeing 777s, Emirates offers travelers the comfort of cutting-edge wide-body aircraft. The airline is a pioneer, being the first to provide mobile connectivity to passengers and introducing an in-flight entertainment system across its entire fleet. In 2019, Emirates set a world record by carrying over 540 volunteers of 145 nationalities, showcasing its commitment to global connectivity. As a Premier Partner of the ATP World Tour for the past three years, Emirates has made significant contributions to tennis, including sponsoring 60 tournaments in 30 countries.
Marriott International is a world-renowned hotel company that manages a variety of hotels and hotel complexes. Marriott traces its history back to 1927 and has grown to become one of the largest and best-known hotel chains worldwide. Headquartered in Bethesda, Maryland, the company boasts an extensive network of hotels across a variety of brands catering to the diverse preferences and needs of travelers. Marriott’s extensive portfolio includes luxury, premium and budget hotels present in many countries and cities. Known for its commitment to exceptional service, comfortable accommodations and a wide range of amenities, Marriott continues to be a popular choice among travelers seeking a reliable and enjoyable stay around the world.
MG (Morris Garage) is a famous British car brand known for creating sports cars since the 1920s. From the classic MG 14/28 Super Sports to the modern all-electric MG ZS EV, MG cars have always been about innovation, style, and easy driving. After being acquired by the Chinese automaker SAIC Motor, MG continues its legacy. SAIC has invested heavily in electric vehicle (EV) technology and owns the entire EV supply chain, making it unique in the automotive world. This led to the launch of the affordable all-electric MG ZS EV in Australia and New Zealand, aiming to make electric cars the top choice for new car buyers.
Treasury Wine Estates is a large global company that makes and sells premium still and sparkling wines. Their headquarters is located in Melbourne, Australia. The company started as part of Foster’s beer company in 1995 when they began getting into the wine business. Through smart acquisitions over the years, Treasury Wine Estates has become one of the biggest winemakers in the world.
The company divides its business into four main regions: Australia/New Zealand, the Americas, Europe and Asia. Treasury Wine Estates owns or leases more than 13,000 hectares of vineyards across the globe. In 2017, they had over 3,400 employees and Treasury Wine Estates is listed on the Australian Securities Exchange (ASX) stock market. Their main focus areas are making exceptional quality wines and effective brand marketing to satisfy wine drinkers globally. The company aims to keep growing its business sustainably into the future.d 36 million cases of wine.
Media partners play a crucial role in showcasing elite tennis tournaments to a wide audience. Through multi-platform live and on-demand match coverage, witty commentary, highlights and themed programs, media partners give viewers full access to the athleticism and emotion of tennis superstars battling it out on the court. They provide fans with not only results but also an insider’s perspective, ensuring that dramatic moments in tour history are captured for re-experiencing.
9Now is Australia’s home team for live and on-demand content from the Nine Network television lineup. From news to entertainment since 2016, this purpose-built platform allows fans to follow all the action as it happens or replay must-see moments from Channel 9 and its stellar multi-channel lineup. With more than 7 million subscribers, 9Now brings viewers closer to the most popular programs by adding innovative features like the ability to rewind live TV from the beginning. With ever-evolving technology under the hood and strategic solutions such as dedicated FAST channels, 9Now continues to increase viewership and fan engagement with Nine’s programs both live and on-demand.